The Next Generation of UK Giving

Blackbaud Europe's latest report finds that millennials and Gen Z give the most — £2.7 billion this year, or 30% of all donations!

But, while younger people give more, the over 70s are the most reliable supporters — 68% donate and 73% say their giving behaviour won't change.

Every generation gives differently, from the number of orgs that they support to the way they prefer to donate. Make sure you know how to best engage each group of your supporters.

Commissioned by the Blackbaud Institute for Philanthropic Impact, and delivered in partnership with Edge Research, The Next Generation of UK Giving explores the giving preferences of different generations — from the causes they give to, to the solicitation channels they respond to.

To download the report visit by clicking here