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How charities can go cashless

BY MARY WESSEL

When was the last time you paid for something with cash? In the UK in 2020, the use of cash machines dropped by 38%. The general shift is being reflected in the way people donate to charities.

According to the Charities Aid Foundation, for example, there has been a large and sustained increase in cashless giving since March 2020. And while the pandemic has played a big part in that, cashless giving is certainly here to stay.

It’s essential that charities make it easy for supporters to make cashless donations – from online fundraising platforms and donations buttons, to QR codes and tap-and-donate devices. Here are our tips to help smaller charities get started.

Spend time deciding what you need

Just because someone is happy to throw change into a collection tin, that doesn’t mean they’ll be happy to tap and donate. So begin by working out what you actually need before you invest in any devices – and then go with the biggest opportunity first.

For example, it might not be worth investing in contactless tap devices for supermarket collections as they often involve a high volume of small donations. But you might get a greater return on investment using them at evening fundraisers when supporters are more likely to make larger donations. You can often hire devices on a monthly basis, which is a great way to trial them and see what makes economic sense for your charity.

Get supporters to tap and donate

Tap-and-donate devices come in all shapes and sizes. For smaller charities an inexpensive card reader might be enough to get started and there are plenty on the market. SumUp and Zettle are well-established and the devices are simple to set up.

You could consider a contactless charity donation box (the Natural History Museum use tap-to-donate podiums which have helped it to raise an extra £1 million in donations).

There are even ‘GoodPlates’ – contactless church donation plates available through GoodBox. And Blue Cross introduced ‘pat and tap’ lightweight contactless devices in specially designed jackets for some of their first fundraising dogs to wear.

Read the full article by visiting Charity Digital.