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Legacy giving: how to approach the subject

Legacy giving is a touchy subject, since it’s often to do with a donor’s last wishes. Despite the personal issues around giving upon death, many still choose to leave assets to charity.

Generous legacy donations are in fact forecast to grow. Legacy Foresight, an authority on legacy donations, predicts that this type of charity income will double in real terms by 2050.

No matter what size of charity you are, it’s important not to miss out on the legacy gift fundraising opportunity. As part of your strategy, reach out and speak to donors about how they can ensure a lasting impact.

In this article, we offer some vital tips on how to prepare for legacy giving and what to avoid.

Is your charity ready to ask for a legacy gift?

The Charities Aid Foundation (CAF) says that a legacy gift is: “A gift that someone leaves to a charitable organisation in their Will.”

CAF acknowledges that there are a lot of considerations when leaving donations of this type. Do your teams have the in-house skills and knowledge to administer these wishes? Can this type of donation be fundraised alongside regular activities? These questions should both be part of how you approach donors for legacy gifts.

To read the full article visit Charity Digital